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The impact of visual and child-oriented packaging elements versus information on children’s purchase intention
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| Document type | Communication à un colloque (Conference Paper) |
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| Publication date | 2014 |
| Language | Anglais |
| Conference | "International Colloquium on Kids and Retailing", Paris, France (15/06/2013) |
| Affiliation | IESEG |
| Links |
| Bibliographic reference | Charry, Karine ; et. al. The impact of visual and child-oriented packaging elements versus information on children’s purchase intention.International Colloquium on Kids and Retailing (Paris, France, 15/06/2013). |
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| Permanent URL | http://hdl.handle.net/2078/192060 |