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Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2009 |
| Language | Anglais |
| Conference | "2009 AMA Summer Marketing Educators' Conference", Chicago, USA (du 07/08/2009au 10/08/2009) |
| Affiliations |
Louvain School of Management
- Marketing IESEG School of Management - Marketing IESEG School of Management - Marketing UCL - ESPO/IAG - Département d'administration et de gestion IESEG School of Management - Marketing |
| Links |
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| Bibliographic reference | Chumpitaz, Ruben ; Paparoidamis, Nicholas ; Swaen, Valérie ; Mogos, Raluca. Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment.2009 AMA Summer Marketing Educators' Conference (Chicago, USA, du 07/08/2009au 10/08/2009). |
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| Permanent URL | http://hdl.handle.net/2078/72262 |