Vinamilk (VNM) was chosen as an analyzed subject for the research because of its well-focused business operation and Vinamilk is the largest dairy company in Vietnam with 44.8% market share. With more than 40 years in the market, Vinamilk has established an excellent brand name for its product portfolio that includes powdered milk, liquid milk, yogurt, condensed milk and fruit juices. The products are produced and distributed nationwide