Maestría en Comunicación Política (tesis)
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Ítem La figura del outsider político y la narrativa del polientretenimiento en el legislativo colombiano(Universidad EAFIT, 2024) Rubio Sarria, Manuela; Velásquez Hurtado, Omar MauricioÍtem De la comunicación pública a la comunicación política : un análisis de la estrategia comunicativa en los gobiernos de Envigado 2020-2024(Universidad EAFIT, 2024) Ángel Carvajal, Juan Sebastián; Restrepo Echavarría, Néstor JuliánÍtem La “biata”, la esposa y la puta : un estudio de narrativas de género en tres políticas antioqueñas(Universidad EAFIT, 2024) Monsalve Medina, Laura; Rincón, OmarÍtem Comunicar para gobernar : la comunicación de lo “político” para la implementación del Plan Integral de Seguridad y Convivencia Ciudadana PISCC de Medellín 2020- 2023(Universidad EAFIT, 2024) Agudelo Botero, Juan Diego; Restrepo Echavarría, Néstor JuliánÍtem La consultoría política en Colombia, un análisis del campo estratégico de la comunicación política(Universidad EAFIT, 2024) Cano Muñoz, Andrea; González Chavarría, Leidy Vanessa; Restrepo Echavarría, Nestor JuliánÍtem Comunicación pública con perspectiva de género. Análisis del caso de la Universidad EAFIT, 2019-2023(Universidad EAFIT, 2024) Mendoza Ortiz, Nathaly; Bonilla Vélez, Jorge IvánThis article examines the public communication strategies implemented by Universidad EAFIT from 2019 to 2023 with a gender perspective. Using a mixed-method approach, the study assessed gender representation and inclusion in the university's official website and Instagram posts. The results indicate a positive evolution in promoting gender equality, especially after the appointment of a female rector in 2021. However, significant disparities persist in female representation at the specialization and postdoctoral levels, as well as in leadership positions in STEM areas. The research highlights the need to implement proactive strategies to promote female leadership, develop mentorship and support programs for women in STEM, review and adjust recruitment and promotion processes, and ensure an integrated and coherent communication strategy. These recommendations are based on a detailed evaluation of the quantitative and qualitative data collected, as well as an interview with a female leader at the university.Ítem El cubrimiento mediático del Paro Nacional de la Revista Semana. Dimensión simbólica de la realidad, poder simbólico y medios de comunicación(Universidad EAFIT, 2024) Bedoya Moncada, Santiago; Bonilla Vélez, Jorge IvánÍtem La sanción social y el fenómeno de la cancelación política en Medellín : un análisis desde la comunicación política(Universidad EAFIT, 2024) Robledo Hernández, María Paulina; Restrepo Echavarría, Néstor JuliánÍtem La comunicación pública como apoyo a la solución a los problemas de ciudad : caso reducción de muertes por incidentes viales en Medellín(Universidad EAFIT, 2024) Fernández Sánchez, Andrés; Restrepo Echavarría, Néstor JuliánThe present research analyzes the communication campaign implemented by the Secretariat of Mobility to inform citizens about the speed limit change on 64C Avenue, known as Autopista Norte, in Medellín from 80 km/h to 50 km/h. It shows how, by using different tactics and keeping in mind public and government communication, the situation transitioned from a media crisis due to a lack of strategy to the successful adoption of the measure by various audiences. This support was crucial for achieving the goals set by the governmental measure.Ítem ¿Quiénes son y dónde están las mujeres trabajadoras que aportan a la cultura de Medellín? Un análisis al sector cultural y las políticas públicas de cultura en la ciudad con enfoque de género(Universidad EAFIT, 2024) Castañeda Henao, Rocío Marcela; Bonilla Vélez, Jorge IvánÍtem Voces de cambio : mujeres al frente, mujeres liderando(Universidad EAFIT, 2023) Yepes Gallo, Juanita; Zapata Pérez, Daniel Gustavo; Taborda Valencia, María Isabel; Silva Jaramillo, SantiagoThis investigation reviews and evidences the overview that female participation has for the Latin-American women under the participative governance approach. Understanding the challenge that inclusion represents for them in power spheres and doing an adequate literature review of the development that this phenomenon has had in the region to propose communication strategies directed to increase the feminine participation index while making inputs to the construction of a more fair and inclusive society. In addition to that, it will be carried out an interdisciplinary work with women and men that are leaders on different organizations in various fields to promote a dialogue with sufficient information about the challenges, learnings and opportunities that brings the feminine participationÍtem El Concejo de Medellín : percepción vs cifras(Universidad EAFIT, 2023) Rojas Álvarez, Julián Andrés; Monsalve Usuga, Héider Alexánder; Salazar Martínez, Carlos AndrésÍtem La comunicación en la gobernanza para el cambio climático - el caso del carbón en Amagá(Universidad EAFIT, 2023) Valencia Bedoya, Andrea del Mar; Cadena Gaitán, CarlosAfter the harmful effects of climate change, decarbonization through energy transition is projected as a great goal for the year 2050, and along this path, climate governance triggers collective actions and interactions which determine how power is exercised to care for the planet. This article, based on a qualitative-interpretive study, investigates the existence of communication conditions for a climate governance in Amagá, a coal mining municipality in the department of Antioquia.Ítem Análisis de percepción de la implementación de la política pública de medios y procesos de comunicación alternativos, independientes, ciudadanos y comunitarios de Medellín desde la perspectiva de sus beneficiarios(Universidad EAFIT, 2023) Rivera Posada, Ana Isabel; Betancur Betancur, Juan GonzaloPublic policies aim to address various types of public issues that affect a specific sector. The Public Policy for Alternative, In dependent, Citizen, and Community Media and Communication Processes in Medellín, which came into effect in 2019, seeks to contribute to the strengthening of all stakeholders in the sector and ensure the right to communication in the city. Additionally, it aims to support economic, social, and legal sustainability. Although the development of this policy is still in its early stages, this work intends to provide an initial analysis of its implementation and the main challenges for subsequent phases. Thus, th is text presents a review of some categories framed within the right to communication and how much the public policy has favored the strengthening of media and communication processes and, through its qualification, its impact on the public sphere.Ítem Campañas al Concejo en la era digital : impacto y revolución a través de las redes sociales en las elecciones de Medellín(Universidad EAFIT, 2023) González Gómez, Daniel; Restrepo Echavarría, Néstor JuliánÍtem Elementos de profesionalización en la campaña presidencial de Gustavo Petro (2022-2026)(Universidad EAFIT, 2023) Angarita Ospina, Juan Diego; Restrepo Echavarría, Néstor JuliánThe objective of this article is to analyze the elements of professionalization of the campaign of Gustavo Petro, president of Colombia 2022 - 2026, understanding the term as the use of strategies and tactics that prioritize the intensive use of technological innovations and mass media, with in order to captivate voters. For this purpose, the methodology (Restrepo-Echavarría, Rodríguez-Díaz and Castromil, 2018) was used, which allowed establishing the level of professionalization in the political campaign through the organizational and communicative dimensions, in which four categories were developed in which eight indicators were taken into account: “Campaign command: centralized vs. Decentralized”; "Presence of external consultants in command areas"; "Sources of autonomous financing"; "Professionalization of the campaign group"; “Paid militancy”; "Advertising insertions in mass media"; "Use of new resources"; “Support from opinion leaders”. In Colombia, electoral contests move between opinion voting and machine voting, with an increasingly preponderant role for public opinion, particularly in large urban centers. Recent campaigns have included new social actors, as well as new techniques and tools. This is the case of the participation of agents such as 'k-poppers', digital influencers, as well as alternative media. Similarly, the space occupied by social networks such as TikTok and Twitch, WhatsApp or the segmentation of direct messages via Instagram is increasingly notorious. On the other hand, new digital platforms for the registration of militants have gained space, as well as alternative sources of financing through tools such as Vaki, among others. In this context of permanent technological innovation, the main finding of the research was that the level of professionalization of the Gustavo Petro 2022 presidential campaign was medium-high (1.61).Ítem The crisis of representation and political personalization in the US : an analysis of President Donald Trump’s tweets from 2015-2021(Universidad EAFIT, 2023) Pittore, Rebecca Anne; Restrepo Echavarría, Néstor JuliánÍtem Comunicación pública en las empresas : una apuesta reputacional(Universidad EAFIT, 2023) Gómez Tinoco, Stephanie Liseth; Bonilla Vélez, Jorge IvánThe public communication today has a wide scene in business environments. It is not exclusive to public institutions, nor is it restricted to companies that provide products or services for mass consumption. Why? Because today's world, the companies and brand´s narratives reach larger audiences than just those people who are directly related to the focus of the business, which requires thinking from the place and the purposes of public communication to manage reputation, as the center of corporate sustainability. This article relates the concepts of public communication, traditional corporate communication, and comprehensive corporate communication and, through interviews, presents experiences and visions of how these communication dynamics are lived today.Ítem Explorando la nueva frontera mediática : caracterización de medios de comunicación digitales e independientes en Colombia(Universidad EAFIT, 2023) Molina Arroyave, Nicolás; Villa Montoya, María IsabelÍtem El partido Comunes en Twitter : agendas, discursos, interacciones y sentimientos durante la campaña electoral al Congreso en 2022(Universidad EAFIT, 2023) Gómez Zapata, Valentina; Varela Johnson, Samantha; Bonilla Vélez, Jorge IvánThis article seeks to explain the use that the political party Comunes gave to the social network Twitter and the agenda it established on the platform, through an analysis of the publications and interactions that took place in the profile of @ComunesCol during October 1, 2021, and March 13, 2022. A socio-historical context is made on the transformation of the guerrilla group FARC- EP to Political Party Comunes, the challenge of the party in an upcoming electoral contest and the results they obtained for the elections to the Congress of the Republic in 2018 and 2022 are presented. Finally, some categories of analysis are established according to the dynamics of the social network and in general of the current concept of public sphere.
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