Persistent URL of this record https://hdl.handle.net/1887/33430
Documents
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- Master thesis
- closed access
In Collections
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Can brand users influence an individual’s buying behavior? A look at the effects of morality and competence group norms on buying intentions
- Author
- Kruijt, Ruben S.
- Specialisation
- MA Economic and Consumer Psychology
- Supervisors
- Nunspeet, Felice van
- ECTS Credits
- 20
- Language
- en