Ways to improve the management of flower production and marketing
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As the most dynamic industry in the world, flower production plays a major role in economic and
social development in many countries. Flowers are becoming the most modern consumer good for the
people, with great development potential. Flower production is considered an intensive agricultural
activity and its technical improvement and profit-making requires scientific management. In order to
achieve high quality and high efficiency in this production, it is necessary to set high requirements in
terms of production and management. In order to improve the management of this production, it is
necessary to consider several very important starting facts: knowing the position of flower production
globally and locally, especially in the country where this production is to improve, the possibility of
its development on a scientific basis and appropriate promotion of the flower industry that is, develop
flower placement strategies. Effective management can save resources, reduc...e costs and increase yields
and quality, leading to good market positioning.
Кључне речи:
flower industry / management / market segmentation / target and positioningИзвор:
XI Simpozijum sa međuarodnim učešćem, 2023, 40-41Издавач:
- University of Belgrade, Faculty of Agriculture, Serbia
Институција/група
Poljoprivredni fakultetTY - GEN AU - Vujošević, Ana AU - Vuković, Sandra PY - 2023 UR - http://aspace.agrif.bg.ac.rs/handle/123456789/6904 AB - As the most dynamic industry in the world, flower production plays a major role in economic and social development in many countries. Flowers are becoming the most modern consumer good for the people, with great development potential. Flower production is considered an intensive agricultural activity and its technical improvement and profit-making requires scientific management. In order to achieve high quality and high efficiency in this production, it is necessary to set high requirements in terms of production and management. In order to improve the management of this production, it is necessary to consider several very important starting facts: knowing the position of flower production globally and locally, especially in the country where this production is to improve, the possibility of its development on a scientific basis and appropriate promotion of the flower industry that is, develop flower placement strategies. Effective management can save resources, reduce costs and increase yields and quality, leading to good market positioning. PB - University of Belgrade, Faculty of Agriculture, Serbia T2 - XI Simpozijum sa međuarodnim učešćem T1 - Ways to improve the management of flower production and marketing EP - 41 SP - 40 UR - https://hdl.handle.net/21.15107/rcub_agrospace_6904 ER -
@misc{ author = "Vujošević, Ana and Vuković, Sandra", year = "2023", abstract = "As the most dynamic industry in the world, flower production plays a major role in economic and social development in many countries. Flowers are becoming the most modern consumer good for the people, with great development potential. Flower production is considered an intensive agricultural activity and its technical improvement and profit-making requires scientific management. In order to achieve high quality and high efficiency in this production, it is necessary to set high requirements in terms of production and management. In order to improve the management of this production, it is necessary to consider several very important starting facts: knowing the position of flower production globally and locally, especially in the country where this production is to improve, the possibility of its development on a scientific basis and appropriate promotion of the flower industry that is, develop flower placement strategies. Effective management can save resources, reduce costs and increase yields and quality, leading to good market positioning.", publisher = "University of Belgrade, Faculty of Agriculture, Serbia", journal = "XI Simpozijum sa međuarodnim učešćem", title = "Ways to improve the management of flower production and marketing", pages = "41-40", url = "https://hdl.handle.net/21.15107/rcub_agrospace_6904" }
Vujošević, A.,& Vuković, S.. (2023). Ways to improve the management of flower production and marketing. in XI Simpozijum sa međuarodnim učešćem University of Belgrade, Faculty of Agriculture, Serbia., 40-41. https://hdl.handle.net/21.15107/rcub_agrospace_6904
Vujošević A, Vuković S. Ways to improve the management of flower production and marketing. in XI Simpozijum sa međuarodnim učešćem. 2023;:40-41. https://hdl.handle.net/21.15107/rcub_agrospace_6904 .
Vujošević, Ana, Vuković, Sandra, "Ways to improve the management of flower production and marketing" in XI Simpozijum sa međuarodnim učešćem (2023):40-41, https://hdl.handle.net/21.15107/rcub_agrospace_6904 .