Does product platforming pay off?

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Publication date
01/2018
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Meyer , M H , Osiyevskyy , O , Libaers , D & Hugten , M V 2018 , ' Does product platforming pay off? ' , Journal of Product Innovation Management , vol. 35 , no. 1 , pp. 66-87 . https://doi.org/10.1111/jpim.12378
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Journal of Product Innovation Management
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Peer reviewed
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https://doi.org/https://doi.org/10.1111/jpim.12378
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Journal article
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https://hdl.handle.net/2164/14682